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About Us

Founded in 2016, Northline by Kriti Raj is the brainchild of the dynamic entrepreneur Kriti Raj. With humble beginnings and zero investment, Kriti embarked on a journey to revolutionize the fashion industry, focusing on creating a diverse range of styles and collections for Indian women.

At Northline, our mission is to cater to women seeking apparel that complements their unique body shapes, personalities, and preferences without compromising on aesthetic appeal. We believe that every woman deserves to express her individuality through her clothing, and our brand is committed to making that vision a reality.

Over the years, Northline has carved out a niche in the fashion world, becoming an essential part of every modern Indian woman’s wardrobe. Our dedication to crafting visually stunning and impeccably fitting clothing has garnered us an ever-growing fan base, with over 35,000 loyal Customers and counting.

Northline by Kriti Raj is the epitome of style, substance, and sustainability. Join us on this exhilarating journey as we continue to transform the world of fashion, one stunning outfit at a time.

For any query, you can email us at info@northlinestore.com or reach out to us at our registered addresses:

Northline Store,
Hyderabad, Telangana | Raipur, Chhattisgarh

I’m Kriti Raj, the proud Owner and CEO of Northline Store. At the age of 27, I embarked on a journey to create a space where creativity, craftsmanship, and empowerment converge. Since our establishment in 2017, Northline has been more than just a business for me—it’s a passion project driven by a deep love for fashion and a desire to make a positive impact.

As someone who cherishes India’s rich cultural heritage, I’ve always been drawn to the artistry of traditional craftsmanship. That’s why, at Northline, we’re committed to preserving and celebrating these age-old techniques, particularly through the intricate art of hand embroidery.

For me, Northline isn’t just about selling clothes—it’s about empowering artisans, especially women, and providing them with a platform to showcase their talents. Through our custom-made outfits for women, men, and kids, we aim to blend traditional craftsmanship with modern aesthetics, creating pieces that are not only stylish but also meaningful.

Every garment at Northline tells a story—of the skilled hands that crafted it, the timeless techniques used, and the individuality of the wearer. It’s a story of passion, dedication, and empowerment, and I’m honored to be a part of it.

Thank you for joining us on this journey of creativity, craftsmanship, and empowerment. I invite you to explore our collection and experience the magic of Northline for yourself.